Getting you started with Search Engine OptimizationThis article is for the new web designer or entrepreneur who wants to achieve a good placement for their site in search engines, but do not know how. We will look at 7 Basics of SEO below. These are not the only things that want you to know about SEO, but these are the areas that you learn about it first. I have listed the topics in the order you should approach them. Some topics only takes a minute, some a little longer (up to cleaning HTML code) and other is a continuous process (keywords). But after reading this list, you’re good at, where I begin and where to go next should handle. SEO Basic first Let’s start with a definition. If you do not understand what SEO then you will not be able to properly optimize your website. SEO stands for Search Engine Optimization “and is the process by which you optimize (adaptation) of your website, so it is well positioned in search engines (Google, Yahoo, MSN, etc.). This is not the same as designing a website so that it attracts customers and entices them to buy. That is an entirely different discussion. SEO, what you actually do is to improve your site to your search engine position. If you do a search on Google for every search term you are presented with a list of links. At the top of the page and on the right PPC (Pay-Per-Click) is links, where someone pays an amount per click to get positioned. Basically, with PPC, the more you pay the better your position. Most people only look at these offers. You do not need SEO to get one of these positions, only a lot of money. The body of the page are the “natural” or “organic” listings. These links are in the order that has set in Google, the best fit you listed your search query, first with the best match listing. There are only 10 listings per page and most people only on the first Page look and maybe the second Place. So your site must be in the top 10 listed and in the worst case within the top 20 to receive all the relevant exposure. This is in. With the SEO you will adjust your website code so that the search engines your site will rank high in the listings. This can be a difficult process because there may be tens of thousands of sites competing for the same top-listing. A trick here is to get your pages to target less popular search terms, higher placement. It is much better on the top of the page one for a term that gets 1000 searches per month, one as on the third page for a search term that millions receive from visitors (almost no one looks on page three or beyond) will be. Basic SEO 2nd Your website must be search engine friendly, so do not fix bad code. The search engines send “spiders” or “bots” which look over the entire Internet, cataloging and categorizing Web pages, they come across. If the search engine gets into trouble, get it either through your pages rank your page is bad, or worse still skip your site all together. Your Website Search Engine Friendly means the code is easily accessible (no frames), not with errors in the code (use the code for errors) and direct the search engine on your site (good navigation). So, try to avoid more complicated coding as much as possible. Things like Flash sites look great, but they can cause search engine problems. Check your website for all coding errors, this is very simple, with web design programs like Dreamweaver to do this for you automatically. And, with a plan to text-based navigation bar on every page. This is usually placed at the bottom of the pages. You may want to consider also follow with a “Site Map” page in your site with easy text-based links to all important pages. Search engines will look for a site map page and use to navigate to a website, if available. SEO Basic 3rd By far the No. 1 most important aspect of SEO is keywords. Keywords are the words you type into a search engine to find interesting web sites to consider. You need to know which search terms people use likely to have to find your site, and then use those terms as keywords on your site. Start by making a list of all keyword combinations that you that you use to find your site may think. Try them all on a search engine and see what you come up with. You have to see how these perform searches on the site and what other possible keywords could be used for the same locations. There are various tools on the Internet, to help with this research. A great free tool, see Google: https: / / adwords. google. com / select / KeywordToolExternalGoogle lets one search term then give you a list of similar keywords, how often they were searched in the previous month, and some suppliers comparative figures for Google Adwords. This allows you to quickly find and additional keywords to see how well they perform. As we mentioned in SEO Basic a good idea to optimize your site less frequently used keyword or keyword combination, allowing you to achieve a higher ranking. The Google keyword tool can help this out. Find just one or two keywords to focus on in a particular page. Many times key words overlap, so you can focus on a longer keyword combination and cover many other keyword combinations at the same time. For example, to sell when you design a site Photoshop training, you can optimize for that keyword phrase “Adobe Photoshop Training Video Sets” This will not only benefit you have optimized for that keyword combination, but even more for those keywords and combinations thereof, try: TrainingAdobe AdobePhotoshop Photoshop Photoshop TrainingAdobe Photoshop Training Photoshop Training Photoshop Training Video VideoAdobe Photoshop Training Video SetsSo to be a combination of several keywords that several other keyword combinations included as well. Once you know which keywords you want to use you are ready to place those keywords on your page. The major sites that you use to be the key words: in the title of the page (title meta tag) in the description of the page (description meta tag) in the first sentence on the pageins all the image alt tagsIn links from pageWell and the English side in the body text of the keyword meta tag is no longer represented by the search engines saw, but I have put my words in that day, so I have an easy reference for my own use, unless the SEO. Make sure you choose the right keywords, and make sure they cover more than 5% of the use of words on the page. An easy way to get more search terms will be on a page by lists such as: We are: • Adobe Photoshop Training Video Set for Educators • Adobe Photoshop training video sets for students • Adobe Photoshop Training Video Set for Business • Adobe Photoshop Training Video kits for hobbyists Note that your page text should be more user friendly. If you use your keywords too often or in strange ways on your page, it may be better in the search engine rank, but it will drive away visitors. Who wants a poorly written page? Basic SEO article 4th “Do not try anything funny.” There are many tricky things you do in order to cram more keywords in a page without annoying your visitors. The problem is that the search engines know about these tricks and your site will be penalized if you use them. So not one of the following or you can find your site completely disappear from the search engine listings. White letters on a white background, or other similar text coloring trick. Even with a very light gray text on a white background, or very dark gray text on a black background, you get pushed out of the search engines. Do not repeat your keyword over and over again. People used to things like this at the top or bottom of the pages: Photoshop Photoshop Photoshop Photoshop Photoshop. Who worked in the early days of search engine optimization, but no more. You should not try this trick in alt tags, image names, links or other places in the code. The search engines will spot this and you will be punished. Do not put keywords in comment tags like this:. You may also keywords in hidden form fields as follows::. The search engines will spot this and mark it accordingly. For the same reason, no hidden links, creating as a place to hide keywords. Although putting keywords in image names and alt tags is a great idea, I do not think that simply a series of GIF images clearly fill size to 1×1 and these keywords. The search engines are very good at spotting tricks like this as well. So, use your keywords appropriately not to attempt to sneak past the search engines, and you should do quite well. Do you also remember, if you know that you need to hide the keywords to trick the search engine you can be sure they already thought about and will do their best to devalue your site accordingly, if these “Black Hat” use tricks. SEO Basic 5 All pages should link to other pages. The major search engines like links. You may link outside sites for sale, but they also like to go within your site links to other sites. So in this case with more pages can be useful. Also since you now have all these sites you are linking to you a great place to use some more keywords. Make sure that your links contain your keywords. But, and this could be further been up in Section 4, not to create “doorway pages” that take you to another page. It is used to create common SEO practice to many (hundreds) of doorway pages, each filled with key words, which would all visitors to the actual page they redirect searched. This would be a lot of your site pages, with many internal links and you would allow optimization of these densely doorway pages for specific keywords, but. . . Search engines have got wise to this trick and penalize now redirect the use of pages. So you do not use redirects, if you absolutely are. And never doorway pages. SEO Basic 6 Only try to optimize a page for a keyword or two groups. More than just diluted that your keyword ratio. The search engines analyze to determine your web page, what words are used as keywords. You do this by the title, description, location of the site and the use of the word on the page. They will then determine how relevant your keywords are to your page. So, if you will bring too many words on a page just to use the share of each individual keyword or group for the page. It is better for larger groups such as trying to top a keyword, a site for a variety of different keywords that can not be easily used in a sentence optimize optimize discussed. If you need to make a page for multiple, independent keywords, you’re better off creating different pages and to rewrite the text on each page, the keywords you are optimizing the game have improved. So every page for that keyword and to obtain a better placement in search engines. Basic SEO 7th Be patient. Even in a perfectly optimized site can take several months, so that he get into the search engine rankings. I usually waited at least 90 days and up to six months Recommend see how to do a good Web page in the search engines. Even though you gone to great lengths to a specific keyword or keyword combination aim to keep in mind that the search engines are not obliged to agree with you. So, if your position look at different search terms that you discovered in your research and see how well placed your page. I hope you will find that your keywords are always listed selected your site, how you want your ads SEO working properly. If you determine that your site better for a different keyword ranking, you should check to see your page code, why and make adjustments as needed. Perhaps your page is higher rank for a keyword combination you are not focused on were, but it’s still a good combination for your goals. This gives you an ideal opportunity to deal with this new combination to achieve higher placement. So go now started on your SEO. The longer you wait, the longer it will be before your site is showing well in the search engines. Finally: There is still much more quickly to SEO than just these seven points, but that will get you started on the right track. Go through these steps and your web pages for any other SEO, you can run on your site in the future be placed.
Article copyright 2008 George Peirson
